Ayaad AlShamroukh — Founder & CEO, NeueCode

Career at a glance.

Software engineer, engineering manager, VP of Engineering, EVP, CEO, founder. Each role built on the one before it.

25+

years in software engineering and technical leadership

2001 – today

years in enterprise video and multimedia systems at DiscoverVideo, ten of them leading engineering

DiscoverVideo · 2012–25

years as Chief Executive Officer across two companies

HELNIX · NeueCode

AI platforms delivered to production since 2025

Vision · LLM · Governance

Core competencies

Engineering leadership & organization building
Product & technology strategy
Enterprise software architecture
Multimedia & video streaming systems
Autonomous AI, LLM & computer-vision platforms
AI governance, security & compliance
Cloud (AWS) & on-premises infrastructure
Budgeting, forecasting & vendor management
Agile delivery at scale
Government & regulated-industry customers

01 — Experience

Professional experience.

Executive, management and engineering roles across enterprise software, multimedia and video technology, healthcare systems and AI. Most recent first.

2025 – now

Founder & Chief Executive Officer

NEUECODE · PORTLAND, OREGON, USA

Founded and lead a sovereign AI engineering and governance company serving banking, government, healthcare, energy and defense customers.

Define product strategy, architecture and commercial direction
Lead development of an on-premises and air-gapped AI platform: autonomous coding agents, private LLMs, computer vision
Designed the enterprise AI governance, security and sovereignty controls, including an AI governance gateway for third-party coding tools
Built partnerships and reseller channels; oversee delivery across web, desktop, VS Code, Visual Studio and MCP integrations

AI strategyProduct strategyBusiness developmentEnterprise architecture

2023 – 25

Senior Information Technology Consultant

DISCOVERVIDEO INC · REMOTE (CONTRACT)

Evaluated existing IT systems and business processes to identify improvement opportunities
Developed and implemented IT strategies and architectures aligned with business objectives
Led design and deployment of enterprise video and cloud systems, with a focus on streaming infrastructure, networking and security
Provided expert guidance on best practices and compliance standards

Enterprise consultingCloudSecurity

2022 – 24

Chief Executive Officer

HELNIX · NEW HAMPSHIRE, USA

Led a body-camera and evidence technology company serving law enforcement and government.

Owned business strategy, revenue growth and market expansion
Directed product innovation and R&D for body-camera technology
Built strategic partnerships with law-enforcement agencies and government entities
Oversaw budgeting, forecasting and resource allocation; championed data security, privacy and regulatory compliance
Represented the company at industry conferences, trade shows and speaking engagements

SaaSStart-upsIT leadershipTechnical leadership

2017 – 22

Executive Vice President

HELNIX LLC · NEW HAMPSHIRE, USA

Built, tested and deployed scalable, highly available and modular software products
Worked directly with clients on problem specifications, system designs and project feedback
Collaborated with developers and performance engineers to remove bottlenecks and improve supportability
Evaluated software products against new and existing system development and migration requirements

2015 – 22

Vice President of Software Engineering

DISCOVERVIDEO INC · WALLINGFORD, CONNECTICUT (REMOTE)

Ran engineering for DiscoverVideo's enterprise multimedia platform (DEVOS): live and on-demand video streaming, recording, scheduling, digital signage and priority alerting, delivered on-premises and in the cloud to K-12 districts, corporations and government agencies.

Led a large organization of software engineers, architects and technical managers across all development and delivery
Owned the architecture of the streaming stack: encoding and ingest, live and VOD delivery, recording, player and signage endpoints, and AWS cloud services
Defined and executed the software engineering strategy in line with company vision and market trends
Owned the engineering budget, resource allocation and cost control
Championed agile methodologies and a culture of collaboration, transparency and continuous learning
Managed technology partners and vendors; provided executive guidance on critical technical decisions

Live & VOD streamingDigital signageMultimedia systemsAWSTeam leadershipEngineering strategy

2012 – 15

Software Engineering Manager

DISCOVERVIDEO INC · WALLINGFORD, CONNECTICUT

Responsible for the full system development life cycle and execution against project plans and delivery commitments
Managed day-to-day activities of the engineering team in an Agile/Scrum environment
Delivered video platform features across streaming, recording, scheduling and signage; partnered with product management on roadmap and customer feedback
Reported integration issues and vulnerabilities with recommendations; wrote and optimized test cases for consistent, thorough software testing

Video platformAgile / ScrumSDLC

2011 – 12

Software Developer Engineer

CAMBIA HEALTH SOLUTIONS · PORTLAND, OREGON

Object and component development, n-tier applications and cross-system integration for healthcare systems; system analysis and design across application software, data, operating systems and multi-system interfaces.

2010 – 11

Business Systems Analyst, Support Services

THE REGENCE GROUP · PORTLAND, OREGON

Support, maintenance and enhancement of core systems; developed functional requirements, system tests, configuration decisions and data conversion in support of Regence core strategies. Bridged technical and business teams to meet project deadlines.

2007 – 10

Software Engineer

EPIQ SYSTEMS · BEAVERTON, OREGON

Object and component development, n-tier applications and cross-system integration; system analysis and design for application software, data, operating systems and programming languages.

02 — Selected work

Selected work and achievements.

Platforms delivered under my leadership across multimedia and video streaming, autonomous AI and enterprise software.

2025 – present · NeueCode

Sovereign autonomous AI engineering & governance platform

Led architecture and delivery of an enterprise AI system for on-premises and air-gapped deployment: autonomous agents, private LLM assistants and document Q&A, a governance layer with policy enforcement, human-in-the-loop approvals, controlled egress and a tamper-evident audit trail.

Scope

Web, desktop, VS Code, Visual Studio and MCP integrations · GPU on-prem infrastructure

2025 · NeueCode

AI video intelligence platform

Directed the build of a real-time computer-vision system over existing CCTV: people detection and tracking, queue and crowd analysis, restricted-area monitoring, license-plate and face recognition, multi-camera event correlation and centralized monitoring across sites, running fully on-premise.

Domains

Banking security, smart-city and police operations

2025 · NeueCode

Government tender intelligence SaaS

Product-led an AI platform that aggregates public-sector procurement data and applies relevance scoring, alerts, AI-assisted analysis and pipeline tooling for bidding teams pursuing government contracts.

Stack

Secure multi-tenant SaaS architecture · LLM-assisted analysis

2012 – 2025 · DiscoverVideo

DEVOS enterprise multimedia & streaming platform

Led engineering for an end-to-end video platform: live and on-demand streaming, encoding and ingest, recording and scheduling, digital signage and priority alerting, available on-premises and in the cloud on AWS. The platform today serves over a million students and employees across K-12, corporate and government customers, with hundreds of on-premises servers and 150,000+ live internet streams.

My role

Engineering manager, then VP of Software Engineering, then senior IT consultant

2017 – 2024 · HELNIX

Body-camera and digital-evidence platform

Built and later led the company behind a body-camera and evidence-management system for law enforcement: secure video capture, upload and storage, chain of custody, and agency-facing management tools, under strict data security and privacy requirements.

Outcome

Partnerships with law-enforcement agencies and government entities; regulatory compliance maintained